The images optimization is critical to providing a pleasant nevação of user experience and also ensure that the “robot” Google can identify this type of information.
To use images in your SEO strategy the right way, it’s not enough to just take the best photos and do the best editing.
You should also optimize images so that they can be read by Google robots and have good search positions.
But, after all, how to do that?
In this post, you’ll learn some SEO tips for Images and see how to optimize your images the right way.
Why it is important to optimize images for Google Images
Google Images is a search engine feature that allows users to find images more easily and make them available for searchers to find.
For an image to be in the early results, it needs to be relevant to users as well as optimized for the Google Images algorithm.
But why is it important to appear in the first search results?
When we search for a keyword that relates to images – a mobile cover, for example – Google already makes available, often in the first place of organic results, images that may be more relevant to the user’s search.
Suppose you have an e-commerce that, among other things, sells mobile cases.
In this case, it is very important that your images appear in the search results, as users themselves can access your site through the photos they find most interesting.
Mobile cover content that has no images may not be very relevant to both users and Google’s algorithm.
And this applies to various other types of business and terms.
But, after all, how to appear in the top places of the search engine?
How to optimize images for Google
There are four technical aspects of your images that must be optimized for them to be successful.
Using the SEO techniques we will talk about now, you can have great results with images.
The four aspects are: file name, alt tag, image size and dimensions.
Let’s get to know each one more deeply:
When you add an image to your site or blog, a URL is created based on the image’s filename.
If you leave a random name like “IMG678.jpeg” it is harder for Google’s robot to identify what the image is about.
Therefore, name the file with some keyword referring to the image to make it easier to read and consequently increase its relevance.
In html language, it would look like this:
<img src = ”relevant keyword” />
The alt tag is an alternate description of your image. This part is also read by Google, so it’s important that you use the right keywords and in the context of your content.
This description facilitates the process of placing image links on the web and even the visually impaired to read their content through the Jaws system, which can identify the images and speak their alt tag.
It is of great importance for an effective SEO strategy for Google Images.
Inserting an ALT into your images is simple. In general, website platforms such as WordPress, for example, already provide space to add the alt tag to images.
You can also add it directly to the html text with the following command: alt = ”text-with-relevant-keyword”.
Image dimensions are important for two factors: user experience on your post and Google itself.
If you search for an image in Google Images, you may notice that the displayed figures generally have dimensions similar to 16: 9 or 4: 3.
This is the preference for a pattern in the presentation of images and the organization of results.
Therefore, unless necessary, avoid using images that are vertical or very non-standard dimensions.
Use caution when uploading very heavy files as this can affect the upload speed of your site and thus interfere with the users experience.
But do not worry…
There are several tools – some of them free – that you can use to compress images and make files lighter.
4 SEO Tips for Google Images
In addition to the optimizations we’ve already mentioned, there are others you can use to get better ranked images in Google Images.
1. Context of the image
One of the factors Google takes into account when ranking photos is the context in which it was inserted into the content.
That is, according to the image information as ALT, it checks to see if the paragraph in which it is inserted, for example, has words that relate to the image.
Relevance can increase if an image of a phone case, for example, is inserted into a paragraph that talks about phone cases, that is, an image with context and coherence.
2. Interactions with the image
Google can detect when a user clicks on or interacts with an image.
If the image has many interactions, it considers it more relevant to users. Therefore, the image has better positions in Google Images.
That’s why it’s important that when possible, you encourage engagement and create beautifully designed images that pique user interest.
3. Image Caption
Captioning is also important for users to understand about what it is and what its features and highlights are.
This can help in understanding the image and thus improve the user experience and readability by the algorithm as well.
4. Be mobile friendly
Much of the site traffic generally comes from mobile devices.
Mobile phones are practical and many users prefer to use them when buying things on the internet.
That’s why it’s important that your photos are the right size for the best mobile experience.
For each platform there is a recommended size so that the image does not look bad or does not fit the screen.
It is important that you tailor images according to platform to avoid these issues.
By applying the information in this post, your images can have great results on Google and drive more traffic to your pages.
Always remember to make attractive and relevant images according to the content.