E-commerce is on the rise, but it is far from synonymous with guaranteed success. See how to act to improve your chances in this market.
Real success is cash, that is: revenue - expense = profit. In e-commerce is no different, and this maxim makes even more sense for small and medium entrepreneurs , who today represent the majority online retail.
SMEs generally do not have access to strategic investors who accept casual losses in return for accelerated growth and dedication to achieving gains in scale and future profit.
This means that for 99% of online entrepreneurs, running their own business with austerity is a matter of survival. This is despite the good results of e-commerce in the country - the sector is one of the fastest growing, contrary to the current economic scenario.
Setting up an e-commerce operation today is much cheaper than 15 years ago. Technology has developed and also become more accessible, bringing efficiency and safety to operations.
Other things that have greatly improved over the years include more vendors, open source solutions and skilled labor. In addition, access to information is much easier and faster, with a wealth of free internet content and industry-specific events.
But then, how to enjoy this moment without giving up profit? The answer is: stay tuned for opportunities where entry barriers are low.
Business success depends greatly on the entrepreneur's ability to do better / differently than others already do, without losing sight of strategic planning and execution with excellence.
One worldwide trend, which has led many e-commerce companies to greatly increase their sales, is the sale in marketplaces (virtual malls), besides the own online store. This environment is also a very interesting alternative for those who want to start a business, even before investing in their own website.
The main attraction of these platforms is the large audience - thousands of visitors go through the virtual mall every day. In addition, the marketplace administrator is responsible for marketing the platform, ensuring demand generation for all advertiser sellers.
In this environment, product advertising is often free, and at affordable cost, secure payment methods are available for seller and buyer use, and even tools that facilitate the logistics of shipping goods.
With these facilities, the marketplace salesperson can devote time to their business specifically: keeping up with the competition, creating the right offer for each product, negotiating price with suppliers, and most importantly ensuring a great experience and delighting their customer.