Search Engine Marketing: The Essential Tips and Tricks

Search Engine

If you have come this far, you have heard about SEM (search engine marketing) .

The term came up some time ago in Digital Marketing and you may have applied it yourself without knowing it.

It encompasses tactics that aim to increase traffic to your site.

It is important that you know more about the concept and apply it to your business.


Many companies that practice digital marketing have grown significantly due to these tactics.

You will not want to be left out of this!

In this post, you will learn what SEM is, its top tactics and tips on how to apply them, check it out!

What is SEM?

Search engine marketing (SEM) is a Digital Marketing strategy that utilizes optimization techniques for web search engines.

The main goal of the strategy is to increase traffic to a particular website or blog, resulting in more sales and leads.

SEM strategies are divided into two main ones, which are free and paid, or, as they are called, SEO and sponsored links.

Let’s talk a little more about each one below, check out the importance of SEM for your business.

Why do SEM?

Search engines, more specifically Google , make up the bulk of internet traffic.

It is through them that people search for everything and look for more information about something they want to buy or just to acquire new knowledge.

There are many people with the most varied tastes, hobbies and behaviors. If you have a business, whatever it is, your personas have already searched for your product / service on the web.

Therefore, being present in internet search engines is not a differential, but a necessity.

But of course it is not enough to be present. The competition, especially on the internet, is very big, and you have to adapt to the requirements of this new market.

That’s when SEM comes in, a strategy that, if applied correctly, can bring great results to your business and make it stand out from so many other search engine pages.

The SEO tactics are the free part of SEM.

SEO (search engine optimization) is a set of strategies and techniques that aim to better position pages in organic results.

This is one of the most effective Digital Marketing strategies, and it is applied by many successful companies in the digital world.

Link building , content production and website optimization are just some of the various SEO techniques.

They also fall into two main topics: On-Page SEO and Off-Page SEO.

Check out what each one means!

SEO On-page

On-page SEO refers to optimizations performed on the pages of a site to better position it in organic results.

Internal linking, page structure and keyword study are some of the optimizations performed within the pages.

Through them, you can gain more authority, recognition and relevance to your business.

Off-page SEO

Off-page SEO , unlike on-page, refers to off-page optimizations, with the same goal of improving organic results, thereby increasing relevance, authority and recognition.

The strategy used in Off-page is Link Building , which consists of practices to get links that refer a site or blog to gain more relevance and authority in search engines.

For this, partnerships are made in which there is mutual exchange of authority and both parties benefit.

Sponsored links

Sponsored links constitute the paid part of SEM.

As their name suggests, they are ads that also target better search engine results from a site.

But now not through organic results, but through paid media.

On Google for example, they appear before organic results and in the sidebar.

Additionally, they appear on other pages and sites that allow ad serving on the platform.

They are served through ad tools, usually offered by the platforms themselves, such as Google AdWords and  Bing Ads .

To run your ads, simply sign up for them and budget according to your preferences.

5 Essential Tips To Do SEM On Your Website!

1. Explore the great potential of specific keywords – they help you find the right persona for your business and increase conversion rate.

2. Remember to use Call To Action (CTA) on your pages. It helps guide the user through the steps of the buying journey to conversion.

3. Perform performance reviews : There are several complete online analysis tools that you can use to see if your strategies are delivering good results and what can be done to improve them.

4. It is very important that you know your persona and tailor your whole strategy to it, with content focused entirely on solving your pains. Their experience is essential to success or not in sales.

5. Benchmarking is also important on the web; See what your competition is doing and try to understand what is working or not working for it.

This helps you prevent mistakes and achieve a more efficient strategy.

This is not everything!

Now that you know what SEM is and how important it is, it is essential that you go deeper into the concept and all its implications.

That way, your Digital Marketing will be complete and bring promising results!