10 Mistakes Business Owners Make with Paid Traffic

There is a big challenge in paid media management, especially Google and Facebook Ads, which hold 62% of advertising dollars, according to eMarketer. Both tools have evolved a lot in recent years, from...
Money from online web stores

Making Money With Online Web Stores

Knowing how to make money with an online store is certainly a question that many people think today

How to Find The Right Keywords on Google Keyword Planner

There is no doubt that keywords are essential when we want an efficient digital marketing strategy. It is essential to use keywords for the proper placement of websites and blogs in search engines such...

Bing Ads Change to Microsoft Advertising

The move to Microsoft Advertising reflects the channel expansion, Artificial Intelligence, data integration, and new products coming out next year. The name Bing Ads came up in 2012, when it replaced adCenter, when...

How to Optimise Your Images

The images optimization  is critical to providing a pleasant nevação of user experience and also ensure that the "robot" Google can identify this type of information. To use images in your SEO strategy the...
Call To action

Call to Action: All The Concepts You Must Know

The calls to action (CTAs) are always present in our day to day, and even not knowing what they are, you've probably seen one around and was impacted by the same, which led...

Why Facebook Audience Insights is Important for Your Business

The Facebook Audience Insights is an ideal tool to assist those who wish to boost their page on Facebook and be more successful with the strategy on the social network. It is essential...

How to Create Your own Buyer Persona

Persona is a concept that refers to the creation of a fictional character, but based on real data that represents the ideal customer of a business. If you are already involved in Digital...

How to Do a Google Image Search

The Google Images is a Google search site where it is possible to search by image. Through it, we can find sites, photos and content for any image without the need to...

Copywriting Techniques You Should Use for Your Shopify Store

Copywriting is nothing more than the practice of writing persuasive texts using collaborative techniques, also called by many as the art of persuading. It brings together a variety of user-oriented...